AI Answers

AI Answers

This experiment merged multiple forums into a single, AI-powered interface. This allows our users to get clear and comprehensive answers from across communities without needing to search each one individually.

Fast Iteration

Research

UX/UI Design

End-to-End

Identifying the problem

Identifying the problem

The UX team had a free cycle at the end of 2024. I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

The UX team had a free cycle at the end of 2024. I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

Lo-Fi Testing

Lo-Fi Testing

We took those ideas and created scenario-based comics, which enabled us to convey ideas without getting stuck in details. We were ready to start user testing within days.

Users gravitated toward a couple key concepts and we worked with engineering to implement them quickly.

Launch

Launch

We launched the experiment outside individual forums, allowing iteration without a lot of overhead. We deployed Fora.com/labs in early Jan 2025. The proof of concept excited our product teams, influencing the 2025 roadmap and resulting in a dedicated team.

We will be launching several more of our labs ideas in the coming months (Q2 2025).

Lisa Peterson

Lisa Peterson

Lisa Peterson