AI Experiments

UX lead, quick conceptual testing. Changed roadmap for 2025.

UX initiated, complete redesign that did the impossible (removed blue borders!)
Press release

UX lead, quick conceptual testing. Changed roadmap for 2025.

+17% new user engagement on topic pages*

*As of 6/25

I was part of a small team that was asked to create a Product Discovery experience from our communities. This project took many twists and turns, and serves as a great example why you need to start with a user problem.

Lead UX Designer/Manager

· 1 month project (labs), ongoing across all communities

Identifying the problem

I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

The UX team had a free cycle at the end of 2024. I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

Lo-Fi Testing

We took those ideas and created scenario-based comics, which enabled us to convey ideas without getting stuck in details. We were ready to start user testing within days.

Users gravitated toward a couple key concepts and we worked with engineering to implement them quickly.

Launch

We launched the experiment outside individual forums, allowing iteration without a lot of overhead. We deployed Fora.com/labs in early Jan 2025. The proof of concept excited our product teams, influencing the 2025 roadmap and resulting in a dedicated team.

We will be launching several more of our labs ideas in the coming months (Q2 2025).