Hobbies

Hobbies

In my free time, I make pottery and teach beginning wheel classes. I've also dabbled in silver smithing and am trying to find ways to merge the two pastimes together.

Pottery

Pottery

The UX team had a free cycle at the end of 2024. I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

The UX team had a free cycle at the end of 2024. I kicked off a ‘concept car’ ideation project in the hopes of shaping roadmap planning, and to find a fun project for my team to collaborate on and try out some new methodologies.

I narrowed the scope and compiled data around typical user paths and searches. We spent some time brainstorming and then converging on main themes.

Lo-Fi Testing

Lo-Fi Testing

We took those ideas and created scenario-based comics, which enabled us to convey ideas without getting stuck in details. We were ready to start user testing within days.

Users gravitated toward a couple key concepts and we worked with engineering to implement them quickly.

Launch

Launch

We launched the experiment outside individual forums, allowing iteration without a lot of overhead. We deployed Fora.com/labs in early Jan 2025. The proof of concept excited our product teams, influencing the 2025 roadmap and resulting in a dedicated team.

We will be launching several more of our labs ideas in the coming months (Q2 2025).

Lisa Peterson

Lisa Peterson

Lisa Peterson