Nested Threads

Three prototypes, one clear winner

UX initiated, complete redesign that did the impossible (removed blue borders!)
Press release

Three prototypes, one clear winner

7% reduction in bounce rate
+3% increase in revenue per session

*As of 6/25

The redesign introduced a structured hierarchy to threads which made it easier for users to follow the conversation, even as discussions branch off into different topics.

Lead UX Designer

· 2 month project

The problem

The threads were presented sequentially, with the oldest reply first. Visitors were overwhelmed by long, unstructured threads, making it hard to follow or extract relevant information. The team set a goal to reduce our visitors' bounce rate by 5%.

Concept testing

I designed and tested three experiences after working with our engineers to create a workable prototype.

Nested Threads preformed well across the board.

Designs

The interaction patterns, sorting and filters, and admin panels were thought through and brought up in fidelity. There was a great deal of coordination to accommodate engineering constraints and feedback from the member community.

Designs

The interaction patterns, sorting and filters, and admin panels were thought through and brought up infidelity. There was a great deal of coordination to accommodate engineering constraints and feedback from the member community.

Launch

The nested UI was A/B tested to make sure that ad revenue wasn't impacted and to see the affect on user behavior. Ad revenue increased and visitors began scrolling through and interacting with the posts. We reduced the visitors' bounce rate by 7%, which surpassed our original goal.